SEO for latest Google Updates

Latest Google updates early 2018 : Be smart to match Google

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Almost every day, Google introduces change or modify its ranking algorithm. Some are tiny tweaks and others are seriously reorders the SERPs. This ULTIMATE guide to latest Google updates will help you make sense. I also provide you with a brief idea and SEO advice on each.

You can look after which of the latest Google updates impacted your organic traffic, and in what way?

Sure, You can do this with a tool called Rank Tracker. Open Rank Tracker and create a project for your website. Then, click the Update Traffic button, and put in Google Analytics info.

Then synchronize your account with that tool and in the lower part of the dashboard click on Organic Traffic.

Did any of your traffic changes correlate with latest Google updates?

Let’s go forward and find out what each of these updates was and how to adjust them. After reading this article you will understand the evolution of web search algorithm #algoevolution.

Latest Google Updates Evolution Infographic Toolsphilia

1. The beginning of evolution with PANDA:

Introduced on:

February 24, 2011 Panda Latest Google Update Toolsphilia

Key factors of outranking:

Duplicate content, plagiarized or shallow content, user-generated spam, keyword stuffing.

Remember content is king. So try to create Quality Content after lots of research or from your deep knowledge. Copying or putting lots of keyword for On-Page optimization hurts Google.

What is Google Panda and how it works?

Panda pins a  “quality score” to web pages and this score is then used as a ranking parameter. Initially, Panda was a filter rather than algorithm but later it is incorporated as a part of Google’s core ranking algorithm in January 2016.  Panda runs more frequent, so both penalties and recoveries now happen more frequent.

How to optimize your website for latest Google updates Panda?

  • Please do site checks regularly for content duplication.
  • Avoid thin content and keyword stuffing because it will hit Panda. To do that, you’ll need a site crawler, like  Website Auditor.
  • To check your content duplication, use a plagiarism checker. Just Click here to jump there.


2. Penguin:

Penguin Latest Google Update Toolsphilia

Introduced on:

April 24, 2012

Key factors of outranking:

Spammy or irrelevant links; links with over-optimized anchor text.

What is Google Penguin and how it works?

Google Penguin’s goal is to down-rank sites whose link profile seems to be manipulative. Since late 2016, Penguin has been a piece of Google’s center Algorithm. It works in real time.


Creating backlinks in irrelevant sites and manipulation with backlinks arouse Penguin. So don’t try to create backlinks manually. If your content is good and unique the backlinks will be created automatically, organically. Leave the Rest of the things like traffic to Google. It will care about it. Just Keep all your attention on creating good content and just wait.


You can watch a good research of Jim and Ricky of


How to optimize your website for Google Penguin?

  • Review your link profile’s development and run consistent reviews with a backlink checker like SEO SpyGlass. Pay special attention to any abnormal spikes and that means that is may be due to unwanted backlinks.
  • Check with the Penalty Risk column in SEO SpyGlass and make a point to investigate each connection with a score over 50 percent.
  • For a more detailed guide on link auditing, click here. You will find it very easy to track all those unwanted mentions.
  • The MOST IMPORTANT is don’t try to create spammy backlinks it will downrank your site in long run. As I am not interested in creating backlinks manually. If my content is good it will gain that reference from other and Google will also understand and the graph of your traffic will increase automatically.

3. Hummingbird:

hummingbird Latest Google Update

Introduced on:

August 22, 2013

Key factors of outranking:

Keyword stuffing; low-quality content

What is Google Hummingbird and how it works?

Hummingbird enables Google to better decodes user’s intention and give values that match searcher expectation. While keyword is essential, Hummingbird makes it possible for a webpage to rank for a search term regardless of the possibility that it doesn’t contain the exact keywords the searcher entered.

This is accomplished with the assistance of natural language processing that depends on latent semantic indexing.

How to optimize your website for Google Hummingbird?

  • Expand your keyword lookup and keep on eye on conception, not keywords.
  • Take care of research. Like related searches, synonyms, and co-occurring terms.
  • Great sources of such ideas are Google SERP Related Searches keywords at the bottom of the SERP page and Google Autocomplete at the search box.
  • You can use Quora to do a research on how people are searching and what those question asking frequently. From there you will get an idea what should be your keyword.Yoy can also go for KWFINDER.
  • You will find all these in Rank Tracker’s Keyword Research module.


4. Google algorithm begin fly with Pigeon:

Pegion Latest Google Update toolsphilia

Introduced on:

July 24, 2014 (US); December 22, 2014 (UK, Canada, Australia)

Key factors of outranking:

Poor on- and off-page SEO

What is Google Pigeon and how it works?

Pigeon affects those searches in which the user’s Geolocation plays an important role in SERP. This update creates a close ties between the local algo and the core algo. Traditional SEO factors are now used to rank local results.

How to optimize your website for Google Pigeon?

  •  Give your all effort into on- and off-page SEO. You can run an on-page analysis with WebSite Auditor.
  • If you are using WordPress website then you can optimize your On-Page SEO with a plugin called Yoast.
  • To start with off-page SEO is to get enlisted in relevant business directories. These will act like backlinks, helping your website get rank in SERP. You can find quality directories and ask their webmasters to get listed with LinkAssistant.


5. Mobilegeddon: Important latest Google Updates

Introduced on:

April 21, 2015Mobile Latest Google Update toolsphilia

Key factors of outranking:

Lack of a mobile version of the page; poor mobile usability

What is Google Mobile and how it works?

Nowadays this latest Google Updates, Google’s Mobile Update confirms that mobile-friendly pages rank at the top in the mobile search and those pages are not optimized for mobile will be filtered out from the Google’s SERPs or may be down-ranked.

How to optimize your website for Google Mobile?

  • Go for mobile optimization and focus on speed and usability. Google’s mobile-friendly test will help you see which aspects of your page’s mobile version need to be improved. The test in integrated into WebSite Auditor so you can check your pages’ mobile friendliness quickly.
  • You can also check on Google Mobile-Friendly Test and you can submit to Google for Indexing.
  • Or you can check your website at Vravy.


6. RankBrain:

Introduced on:Google RankBrain Update Toolsphilia

October 26, 2015

Key factors of outranking:

Lack of query-specific relevance features.

Shallow content.

Poor UX(User Experience)

What is Google RabkBrain and how it works?

The most important and latest Google Updates is RankBrain and it is a part of Google’s Hummingbird algorithm. It is a machine learning system or AI. It helps Google to identify the meaning behind search queries and serve best-matched search results in response to those queries.

According to  Google, RankBrain is the third most important ranking factor.  The general opinion is that it identifies relevance features for web pages ranking for a given query, which are basically query-specific ranking factors.

How to optimize your website for Google RankBrain?

  • Optimize content for relevance and comprehensiveness with the help of competitive analysis.
  • With the help of WebSite Auditor‘s TF-IDF tool, you can discover relevant terms and concepts used by your top-ranking competitors.
  • Give focus on concept not on keyword while choosing a keyword.


7. Possum:

Introduced on:Google Possum Update toolsphilia

September 1, 2016

Key factors of outranking:

Tense competition in your target location

What is Google Possum and how it works?

The Possum as latest Google Updates ensured that local results vary more depending on the searcher’s location. The closer you are to a business’s address, the more likely you are visible among local results.

How to optimize your website for Google Possum?

  • Expand your keyword list and do location-specific rank tracking.
  • As you check your rankings, make sure you’re doing this from your target location (or, better yet, a bunch of them).
  •  I can’t think of a decent excuse for not claiming your Google My Business page if local SEO.

A great topic on Local SEO and Google feature for the local search result is here. 


8. Fred: The last in the list of latest Google updates

 Introduced on: 

Google Fred Update toolsphilia

March 8, 2017

Key factors of outranking:

Thin, Affiliate-heavy or ad-centered content

What is Google Fred and how it works and effect in SEO?

The latest Google updates, Fred targets websites that violate Google’s webmaster guidelines. The majority of affected sites are blogs with low-quality posts that appear to be created mostly only for the purpose of generating ad revenue.

How to optimize your website for latest Google updates FRED?

  • Review Google Search Quality Guidelines and watch out for this content.
  • If you show ads then make sure they appear on the high-quality pages and offer relevant ample information.
  • Your page or blog post should contain at least 1500 words.
  • Don’t try to trick Google.
  • Don’t put lots of affiliate links. But don’t worry. Most publishers make money off ads, and that’s ok as long as you are not cheating.
  • Embade Video to increase audience retention rate.
  • Use Infographic if possible because it will more understandable for the visitor what you are talking about.

So be ready and prepare yourself for these latest Google Updates and win the race.

 Some Other Google Updates should mention here.

Google Payday Update

Launched on June 11, 2013 – the “Payday Update” was a new algorithm targeted at cleaning up search results for traditionally “spammy queries” such as [payday loan], pornographic and other heavily spammed queries.

Google Pirate Update

Google’s Pirate Update is a filter introduced in August 2012. This is intended to anticipate destinations with many copyright encroachment reports, as documented through Google’s DMCA framework, from positioning greatly in Google’s postings.

This filter is intermittently refreshed. At the point when this happens, destinations already affected may get away, in the event that they’ve made the correct changes. The filter may likewise get new destinations that avoided being gotten sometime recently, in addition to it might discharge “false positives” that were gotten.

Google EMD Update

The EMD Update stands for “Exact Match Domain”. This is a filter Google launched in September 2012 to keep low-quality destinations from positioning great just on the grounds that they had words that match Search Terms in their Domain names.

At the point when a crisp EMD Update happens, a website that has enhanced their content may recover their rankings in SERP. New Website with poor content or those already missed by EMD, may get caught. Also, “false positives” may get discharged.

Google Top Heavy Update

Top Heavy was launched in January 2012 by Google as a means to prevent sites that were “top heavy” with ads from ranking well in its listings. Top Heavy is periodically updated. When a fresh Top Heavy Update happens, sites that have removed excessive ads may regain lost rankings. New sites deemed too “top heavy” may get caught.

Top Heavy was launched in January 2012 by Google as a way to counteract destinations that were “top heavy” with advertisements from positioning great in its postings. Top Heavy is intermittently refreshed. At the point when a new Top Heavy Update happens, destinations that have expelled unreasonable promotions may recapture lost rankings. New destinations esteemed as well “best substantial” may get got.

Conclusion on latest Google Updates 2018:

  • Be a Good Author. Write your blog post or any other content after good research.
  • Use Log Tail Keyword to fit with the latest Google Update.
  • Write tall and fat content with Infographic.
  • Give importance in On Page SEO.
  • Design your website as responsive that means Mobile friendly.
  • Don’t spam for Backlinks. Delete irrelevant backlinks from your profile.
  • Avoid Keyword stuffing.
  • Avoid Plagiarism. Don’t copy content. Understand that topic and then write it with your own views.
  • Don’t Make your website affiliate heavy or ad-centric.

Thank you for reading this article. Please leave a comment. In the mean time you can read our other article. Links are given below.

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About Krishnendu

Being a Post Graduate in Science he is working as a teacher in a High School. Apart from these writing in this blog, he has a passion for singing. Also, he is a certified Graphic and animator.

11 thoughts on “Latest Google updates early 2018 : Be smart to match Google

  1. Excellent read, I just passed this onto a friend who was doing a little research on that. And he actually bought me lunch as I found it for him smile Thus let me rephrase that: Thank you for lunch! “Dreams are real while they last. Can we say more of life” by Henry Havelock Ellis.

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